In this constantly updated presentation, Brand Coach Colleen Walton explores the most effective ways to incorporate social media into economic development marketing plans. She offers practical, actionable advice for curating quality content, identifying a social media voice, development a social media calendar, and more. Professionals will come away with sound strategies for making social media more effective while keeping the process manageable.
Attendees will get answers to these questions:
- How can social media support marketing efforts?
- Which social media platforms are effective, and which are a waste of time?
- How can our small staff find time to generate useful content?
- What social media mistakes to economic development professionals make?