Registration Opens:Friday, March 15th, 2024
Registration Close: Monday, September 23rd, 2024
Webinar Date: Sep 25th, 2024
Time: 10:30 AM – 12:00 PM
Venue: Online
Registration Fees:
| Individual Rate: | $79.00 |
| Group Rate: | $295.00 |
Presenter: Ryan Abramson, Co-Founder & CEO, Scout
This session is designed to bridge the gap between Business Retention and Expansion (BRE) and Business Attraction (Recruitment) strategies, which are often managed separately within Economic Development Organizations.
This content will help EDOs see how they can turn their current BRE efforts like 1-1 meetings, phone calls, and events into streamlined content such as: testimonials, reviews, and case studies—which power recruitment initiatives. I discuss in detail how EDOs can:
- Source feedback from businesses
- Turn it into compelling marketing content
- Distribute it in their business attraction channels
- Bonus: leveraging the voice of business to attract specific industry clusters
The content of the webinar mentions the option of gathering reviews from local businesses as a compliment to testimonials/case studies. Reason being, reviews act as an authentic piece of content that contains third party validation for a community. I will point out that communities do NOT need to pay Scout or any other provider in order to source reviews from local businesses. The main focus of the webinar helps EDOs build a holistic strategy around collecting insightful feedback in the format they deem most impactful for their attraction efforts.
This webinar will equip EDOs with innovative strategies to synergize their BRE and recruitment efforts, turning local business feedback into a powerful tool for economic development and business attraction.
All registrations are to be made online. Registrations will not be accepted by mail, email, telephone or fax. Payments in advance are encouraged, unless specified to be paid prior to the event. Invoices are required to be paid within 30 days following the event. Payments may be made in the form of check or online via credit card. Purchase orders will not be accepted as a form of payment.
All cancellations must be received in writing via email to TEDC staff. Cancellations received in writing on or before (10 business days), and which payment has been received, will be refunded via check following the event. All refunds will be charged a $35.00 administration cancellation fee. There will be no refunds for cancellations received after (10 business days). A registrant who does not submit a written cancellation or attend the event, is considered a No-Show and is not eligible for a refund. A registrant who does not submit a written notice of cancellation or attend the event is still responsible for the registration fee.