The fintech (R)evolution arrived to El Paso

EL PASO, Texas—Finhabits, a leading fintech platform dedicated to making financial services more inclusive in the United States, announced today the expansion of its operations to the Borderplex region.

Launched in 2017, Finhabits’ fully bilingual financial wellness platform enables Latino workers and businesses to build smart financial habits like saving for retirement, investing for the future, and enrolling in affordable healthcare.

“It is estimated that by 2050, one in three Americans will be Latinos. This growth is an opportunity for Latina and Latino entrepreneurs across the U.S. to innovate and improve the economic mobility of our community” said Carlos García, CEO & Founder of Finhabits. “We are excited to open the door of our new office in El Paso, which will create 60 new jobs to the Borderplex region.”

“Carlos Garcia has built a creative, innovative and bilingual financial services platform that assists business owners and workers to invest in their future through smart fiduciary advice with behavioral nudges that make it easy for anyone to start building wealth for their future in a non intimidating manner. He has identified a critical need and addressed it. It is this kind of entrepreneurial creativity that builds innovative companies and creates wealth. I am thrilled that he is a native of our binational region, and one that is willing and excited to continue to expand in our community,” said Oscar Leeser, Mayor of El Paso.

“Finhabits expanding in the Borderplex is wonderful news. Finhabits' commitment to providing high wage, high skilled jobs will be a valuable addition to our region. The company's expansion will create new opportunities for Borderplex residents and help to grow the bi-national economy,” said Jon Barela, CEO of The Borderplex Alliance.

Finhabits will be hosting two special discussion panels on fintech in the Borderplex region. This event, open to the public, will take place on October 11 at 3:00 PM MDT at the Center for Civic Empowerment. To attend please RSVP here.

Learn more about Finhabits here.

About The Borderplex Alliance

The Borderplex Alliance is an award-winning economic development and policy advocacy organization. The Alliance is independent, non-partisan, and private sector-led. Our mission is to bring jobs, hope, and opportunity to the Borderplex region.

Press Contacts

The Borderplex Alliance

contact@borderplexalliance.org

(915) 298-1000