Rockdale Launches Strategic Retail Recruitment Initiative as New Homes Surge

FORT WORTH, TX (October XX, 2024) – The City of Rockdale, Texas and the Rockdale Municipal Development District have announced a strategic partnership with Retail Strategies, a leading national retail advisory firm, to enhance its retail recruitment efforts. This collaboration focuses on attracting new retail and restaurant businesses to the city, capitalizing on Rockdale's growth rate and the thousands of new homes currently under development. These factors are expected to be key selling points for retailers, as they highlight the city's expanding consumer base and economic potential. The partnership will enhance the quality of life for current and future residents while increasing tax revenues.

Retail Strategies will serve as an extension of Rockdale's economic development team, bringing its expertise in market analysis and retail recruitment to the city. The firm will conduct a comprehensive study of the Rockdale trade area, analyzing consumer behavior and identifying retail needs from a data-driven perspective.

Retail Strategies' reputation for being hands-on and truly integrating with city teams was a key factor in our decision," said Jim Gibson, Executive Director of the Rockdale Municipal Development District. "Their approach aligns with our vision for Rockdale's growth. We're confident that by acting as an extension of our economic development team, Retail Strategies will help us attract businesses that complement our community and drive growth.

In addition to data analysis, Retail Strategies will perform an on-the-ground market evaluation, inventorying available real estate and existing retail establishments. This thorough approach will culminate in a strategic retail recruitment plan, which the Retail Strategies team will then execute.

The partnership includes ongoing outreach to brokers, developers, and expanding retailers. Retail Strategies will also represent Rockdale at key retail real estate trade shows, including ICSC Red River in Dallas, RetailLive Southcentral in Austin, and ICSC Vegas, enhancing the city's visibility among industry professionals.

Lacy Beasley, President of Retail Strategies, stated, "Rockdale presents an exciting opportunity for retail growth. Our extensive network in Texas, combined with the city's unique charm, location, and impressive growth trajectory, creates a compelling case for businesses looking to expand. We're eager to showcase Rockdale's potential to our retail partners."

About Retail Strategies

Retail Strategies is the national expert in recruiting businesses and strategically developing communities. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality of life amenities. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.