Ree Drummond Expands Her Beloved Brand with Launch of The Pioneer Woman Chocolate Collection by Sweet Shop USA

 Ree Drummond Expands Her Beloved Brand with Launch of The Pioneer Woman Chocolate Collection by Sweet Shop USA 

Beloved lifestyle personality, bestselling cookbook author, and entrepreneur Ree Drummond, also known as The Pioneer Woman, is bringing her signature warmth and indulgent style to the world of fine confections with the launch of the new The Pioneer Woman® Chocolate Collection by Sweet Shop USA. The collection, which features a hand-developed assortment of Ree’s favorite flavors, was developed in partnership with Earthbound Brands, a licensing, product, and design agency. 

The launch marks an exciting expansion of the The Pioneer Woman brand into the premium confectionery category, building on Ree’s longstanding connection with consumers who appreciate quality, charm, and a touch of sweetness in everyday living. 

Crafted in partnership with Sweet Shop USA, known for its small-batch craftsmanship and high-quality ingredients, the thoughtfully curated assortment ranges from $9 to $50. 

The collection blends timeless chocolate traditions with Ree’s signature approachable elegance. From decadent truffle assortments to seasonal gift boxes, each item reflects her passion for bringing people together. 

“Anyone who has watched my cooking show or enjoyed my cookbooks through the years knows that I have a lifelong love of all things chocolate,” said Drummond. “After tasting and making countless recipes over the decades, I’m so excited to offer this chocolate collection---it’s absolutely delicious and reflects the desserts I make it my own kitchen.” 

The full assortment will begin shipping out to specialty, gift, and gourmet retailers nationwide, including select Dillard’s department stores, this June. 

For wholesale inquiries, please contact Sweet Shop USA at sales@sweetshopusa.com or 903-575-0033. 

About Ree Drummond 

Ree Drummond is a New York Times bestselling author, television personality, and entrepreneur best known for The Pioneer Woman. Through her cookbooks, television show, and product lines, Ree has built a beloved lifestyle brand centered on food, family, and home. 

About Sweet Shop USA 

Founded in 1953, Sweet Shop USA is a premier chocolate manufacturer specializing in American handcrafted chocolates made with high-quality ingredients and traditional techniques. For decades, the company has been known for its commitment to excellence and beautiful giftable confections enjoyed nationwide. 

About Earthbound Brands 

Earthbound Brands is a leader in licensing, product, and design services. With more than 25 years of expertise, Earthbound Brands partners with top retailers and world-renowned brands to extend their reach through strategic brand extensions, innovative product design and development, and brand identity and creative services. By connecting iconic brands with best-in- class partners, Earthbound Brands drives brand growth on a global scale. Learn more at www.earthboundbrands.com. 

Media Contact: 

Amanda Hughes 

Chief Customer Officer – Sweet Shop Candies, Inc. 

info@sweetshopusa.com 

903-575-5512